Learning how to generate home based business leads is the most important thing you must know in order to be a successful internet or network marketer. Without fresh leads coming in on a daily basis your business will not go anywhere and you will soon become a member of the “97% club”.Traditionally, when you join a home based business or MLM you are asked to make a list of all of your friends and family who you think might be interested in your product(s) or opportunity. This is the first mistake of most network marketers.Writing down all of your personal contacts is not only bad business its bad on a relationship level. Most of the time you will harm your relationship with a friend or family member by trying to sell them something they don’t want or pitching them on your opportunity.If you are reading this article you may already know what I’m talking about. Most people have learned, if they have done other home based businesses, that making a list is like pulling teeth.By now, you know that making a list is out of the question. Successful network marketers and home based business owners have learned not to do this. So what do they do and what do they recommend?I’m glad you asked! I’m about to share a little known secret with you that will help you explode your business and put you at the top of the leader boards within your own company.Generating home based business leads can be done for free online. Let me pause and say that generating leads is an “art”. The guys who are generating 100+ leads a day started by generating 1 lead a day. And then 2 leads. And then 3 and so on.The more you learn and develop as a lead generation expert the more leads you will bring in on a daily basis.So how do you generate 20+ home based business leads every day online for free? You start by educating yourself. Learning and duplicating what the experts do is vital for you as someone who is just getting started.Lead generation is not easy and most people do it incorrectly. Learning the right way to do lead generation will put you way ahead of the learning curve and save you countless hours and headaches along the way.I am about to give you a very simple formula that I use on a daily basis to generate 20+ leads per day online for free.(CT + SN) x EM = LGPAre you scratching your head yet to figure this formula out? Let me explain.CT stands for “Content”. Generating leads is done by the law of attraction. The way you attract others is done by placing content online that will be available to view when someone is looking for it. Content can be in the form of a blog, article, press release or video. I recommend all of the above.Generating leads starts by building content and blasting it all across the internet. This will create a “web” to capture your leads that you attract. Simply put, creating content is just a way to give people what they are looking for.For example: if you wrote a blog titled, “ABC Network Marketing Company Review” people who are doing research on this company would read your blog. Most often, people who visit your blog will see you as a leader and want to know more about you. This brings us to the next part of the equation.If you want 20+ home based business leads a day chasing you down then you must make yourself available on the “Social Networks”. When someone visits your blog or watches a video you made you must give them the option to meet you and learn more about you. This can be done by creating accounts with a few of the social networking sites out there.Most of you already do this but maybe you go about it the wrong way. First of all, social networking takes up a lot of time. I know people who spend half of their day posting tweets on Twitter and looking what friends did last week on Facebook.Getting distracted costs network marketers millions of dollars a year so be careful!People who want to know more about you will come find you so first create accounts with Facebook, Twitter and MySpace. Actively communicating on these three networks will make yourself available to most of your leads. If someone doesn’t have a Facebook account maybe they have a MySpace or Twitter account. You get the idea. The point is to make yourself available to anyone who wants to find you.Okay, so far we have created content and made ourselves available on the social networking sites. So how do we create leads from this? A lead is not a lead until they give you their information. This is done by an opt-in or lead capture page. Setting up these simple websites to obtain someone’s contact information is how a lead is generated. I call this “Email Marketing”.You must be able to communicate effectively with a lead. The best way to do this is through email marketing. Anyone who is success in this industry will tell you that building a list is the foundation of their business. Without a list of contacts to market to you are not going anywhere.Being able to send out an email to your list is priceless. It’s how all of the top income earners got to where they are so it only makes sense for someone who is just getting started to do the same thing.(Content + Social Networking) x Email Marketing = “Leads, Growth and Profits!”This simple formula is how you can generate 20+ home based business leads a day online for free.To find out more about this formula and exactly how to implement it continue to read the resource box below.